Equestrian Entrepreneurs Are Gritty
“When should you seek help as an equine entrepreneur?” has been a question I have been mulling over this week as a client of mine struggled with this very decision. Many equestrian entrepreneurs work independently, or with a limited support team, that is not part of the leadership level. Working solo can be liberating, (as I have begun to discover since founding H&HM) however, it can also be isolating. As equestrians, we rarely feel isolated as our trusty steeds provide partnership and are fellow barn goers are our therapy circle, however, as a small business leader, we must make decisions alone without outside input.
It takes grit and confidence to strike out on your own, charting a path that society doesn’t quite understand but you know is right in your heart.
When you are faced with an unexpected hurdle are you able to see clearly in the moment? Can make a decision, or are you left waffling between ‘should I’ or ‘should I not’? It takes grit and confidence to strike out on your own, charting a path that society doesn’t quite understand but you know is right in your heart. So my advice to you this week is, be able to know when the moment is right to ask for help. The same independence that allows you to be an entrepreneur can also be a recipe for disaster if you always operate without outside support.
Knowing the Strength of Your Tribe
You might feel isolated, but your support network goes far deeper than you might know. This was true for a client of mine this week, who didn’t know the strength of her own tribe. She was faced with unexpected expenses that are the associated risk of working with horses. She came to me with uncertainty whether or not to ask for assistance from her own client base to get past this challenging moment. Providing an outside perspective I encouraged her to ask others for help. Why not? What is the worst thing that could happen? To my client’s great amazement, her ‘tribe’ showed up with an outpouring of support. Instantly she went from a place of fear to a place of relief and amazement. Luckily, my client was not fearful of asking for advice. If she had not sought out a second opinion, she would not have gone through with asking others for help. She also wouldn’t have discovered the strength of her tribe, which in fact is the biggest reward of all.
Who is in Your Tribe?
Can you identify your key supporters? Do you know what lengths they will go to, to help you through a moment of crisis, big or small? Carving a rewarding career out of your passion is risky business, but you can soften that level of risk with strengthening your safety network. To confidently ask for help, you must know what your value is to others. Knowing this value will help improve your business, your happiness, and the effectiveness of your marketing efforts. For my client, she discovered that following her dream as an equine entrepreneur is making her client’s dreams possible. They are invested in her success and they will show up in force when called upon.
Are You an #Equineentrepreneur?
So I ask of you, do you know when to ask for help? Do you know the strength of your tribe? What value do you provide for your clients? I would love to hear your war stories. We can all learn something from each other’s experiences as equine entrepreneurs. Please leave a comment below or connect on Facebook mentioning @horseandhoundmarketing and using the hashtag #equineentrepreneur.
Horse & Hound Marketing is here to be your second opinion on decisions big and small. Let’s chat.