Horse & Hound Marketing Is Your Equine Marketing Ambassador
Horse & Hound Marketing was founded in 2016 by Hannah Waen out of the desire to elevate horse entrepreneurs through strategic branding and marketing. Too many horse businesses fail due to a lack of technical skills and positioning. We believe horse lovers should be able to make a well-paying and fulfilling career working in the industry of their choice. We are on a mission, one client at a time, to turn passion projects into profitable savvy businesses. Are you ready to join us?
Horse & Hound Marketing is Not A Typical Marketing Consultant
We take a holistic approach to marketing and branding. Our work is grounded in developing a strategic framework first that helps business owners envision big picture goals while identifying ideal clients, setting priorities, and crafting customized marketing campaigns. We don’t just create flashing logos (although we can), we address the root issues facing a brand, getting inside our clients’ heads and challenging them to make systemic changes that address the whole marketing system. Horse & Hound Marketing is your business coach, therapist, and friend. We will work closely to motivate and challenge you, as well as, dig deep to get to the heart and soul of your business. If you are ready to take marketing seriously, we are ready to hear from you.
Read about our comprehensive services here.
Hannah Waen, Equine Marketing Strategist
Hannah Waen solely drives Horse & Hound Marketing’s operations bringing many unique skills to her clients. Previously to founding H&HM, Hannah worked as a professional service marketer in the architecture trade industry for several years. In this setting, she developed a broad overview of sales and marketing skills within the public and private sectors. Hannah managed the business development department and proposal creation process for a 90+ staff member, multiple office luxury design firm. Working closely with accounting, graphics, technical staff and executive management teams, Hannah developed an in-depth understanding of how all the cogs and wheels fit together in running a firm. She learned not only how to market a business online and in person, but how to sell a professional service, manage leads, and maintain a sparkling CRM system. Hannah also has extensive experience working in pet retail, having helped shaped a popular tack store and a boutique holistic pet store. She is in tune with her client’s customer base and knows effective ways to engage this audience.
Hannah is a Jill of all trades. She has planned a holiday party for over 400 people annually complete with caterers and a live band. She has provided in-depth customer consultations for holistic pet care remedies. She has managed multiple point-of-sale systems, been a liaison to local equine industry sales reps, and facilitated relationships with equine product suppliers. Hannah has partnered with numerous barns grooming and assisting trainers both in California and Massachusetts. She even performed a brief stint as a trail guide on horseback in Yosemite National Park. Her experience is vast yet is bound together by a common theme of working within the equine industry, making Hannah a well qualified and well-rounded equine marketer.
Hannah is also a strong supporter of women in business. She attended Mount Holyoke College, proudly known for leading the way for higher education for women in the United States. Hannah now aims to share her wealth of knowledge to help other woman setting out in the hopes of defining an alternative career for themselves while never letting go of their own passions.
Hannah is a six-generation California native. She currently resides in the redwood trees of Mill Valley conveniently located within the San Francisco Bay Area and near Sonoma County. When Hannah is not glued to her computer, she can be found on her yoga mat, breathing in some salty ocean air, or at the barn spending some quality time in the saddle.
You can learn more about Hannah on LinkedIn.
Horse & Hound Marketing’s name and logo holds special meaning. It was designed to capture a friendship shared between Hannah’s heart of gold, Appendix Quarter Horse, formerly known as, Spectacle (a.k.a Red) and her family’s current dog, a Black Russian Terrier named Zasha. All those who were touched by Red know what an extraordinary creature he was. His curiosity, caring nature and stubbornness will be remembered fondly. Zasha remains a very enthusiastic supporter of Horse & Hound Marketing and is known to make an appearance from time to time.
Interested in Learning More?
Contact us to begin the journey of discovering your brand potential. We would love to learn about your small equine business.